Components of a Well-Written Lesson Plan

Setting Of The Story The Lottery By Shirley Jackson

Identify the setting of the story - the approximate time and place. Refer to details in the story to support your answer. Why is this information important? Although the setting of â€Å"The Lottery† by Shirley Jackson is not specifically provided to the readers, one can assume the approximate details. For instance, readers can assume that the story takes place on rural land. When the lottery is about to begin and the residents get together it is stated in the story that, â€Å"the men began to gather, surveying their own children, speaking of planting and rain, tractors and taxes.† Also, the author, Shirley Jackson lived in America, so we can imagine that the story was meant to take place there. However, I believe that Jackson chose to not provide the readers with a specific location and time because she wanted to emphasize on the fact that the same event that happened in her story, could happen anywhere, at any time. Jackson does, nonetheless, provide us with details about what a wonderful sunny day it is on the day of the lottery. â€Å"The morning of June 27th was clear and sunny, with the fresh warmth of a full-summer day; the flowers were blossoming profusely and the grass was richly green.† I think the author does this to contradict with the gruesome event that happens later on in the story. Why are the townspeople holding the lottery? The townspeople are holding a lottery because the lottery is an annual tradition that has been held for many years in all the villages in aShow MoreRelatedThe Lottery By Shirley Jackson972 Words   |  4 Pagesâ€Å"The Lottery† by Shirley Jackson, is a short story about an annual lottery draw in a small New England town. The town’s people have performed the lottery for more than seventy years. Shirley Jackson gives â€Å"The Lottery† a whole different meaning . The lottery is used for a public stoning, opposing to the very first thing that approaches to a reader s mind when they think of the lottery; a big amount of money . The reader sees both literal and metaphorical meaning of the Shirley Jackson’s short storyRead MoreFiction Essay1407 Words   |  6 Pages Compare and Contrast Short Story Fiction Essay Jessica Jack Liberty University English 102-B43 Outline for Compare and Contrast Essay Thesis: â€Å"The Rocking-Horse Winner† by D.H. Lawrence and â€Å"The Lottery†, by Shirley Jackson provide two contrasting uses of Setting in a short story which accentuate the importance of the element in a story. One author has the ability to distract the reader, while the other author creates the structure of the story. 1. Introduction a. A briefRead More Shirley Jacksons The Lottery 946 Words   |  4 PagesShirley Jackson is said to be one of the most â€Å"brilliant and influential authors of the twentieth century.† â€Å"Her fiction writing is some of the most important to come out of the American literary canon.† (http://shirleyjackson.org/Reviews.html) Jackson wrote many short stories and even some books. They are more on the dark, witchlike side, however. Kelleher explains that Jackson stated in some interviews that she practiced magic. No one really knows if she was serious while practicing witchcraftRead MoreThe Lottery by Shirley Jackson1764 Words   |  7 Pagesfilled with excitement and eeriness, leaving the reader speechless. The Lottery , a short story written by famous writer Shirley Jackson, created an uproar on June 26, 1948, when it was published in the magazine The New Yorker (Ball). The gothic thriller, set in an unknown time and place, shares the tradition of a small town, a little larger than three hundred people, in which a drawing is held once a year. In this â€Å"Lottery,† each family’s husband draws a slip of paper from a black box. The husbandRead MoreThe Lottery By Shirley Jackson. 1. Focus/Thesis For Your885 Words   |  4 Pages THE LOTTERY by Shirley Jackson 1. Focus/thesis for your essay on the story you are researching The traditions and the rituals of the lottery authored by Shirley Jackson seems to be just as old as the town itself, more so since most residents don’t actually recall any of the old rituals, ven the Old Man Warner, who celebrates his 77th lottery. This implies that they are archaic in some ways and they are rooted in the traditions and superstitions that seem to include the crops and the human sacrificeRead MoreInstitutionalized Ritual in The Lottery by Shirley Jackson1625 Words   |  6 PagesShirley Jackson’s The Lottery, is a terrifying, tension filled masterpiece of an ancient human practice set present day America, 1948. Jackson’s dark, short story is about a rural farming village on the east coast, who, like other villages around them, conduct a yearly â€Å"lottery.† It begins in the town square in the month of June, where the schoolchildren are gathering stones while awaiting the arrival of their respective families. When the lottery is formally started, roll call is initiated followedRead MoreArgument Essay on the Lottery by Shirley Jackson with Works Cited Page1615 Words   |  7 Pagesâ€Å"The Lottery† by Shirley Jackson is about Symbolism The Lottery, a short story written by Shirley Jackson, is a tale about an inhumane and horrific tradition that a community celebrates every year between 10 a.m. and noon on June 27, a sunny day, in a New England village (â€Å"Cummings Study Guide†). Not only is this story about tradition but it also hides the meaning of symbolism as well. The setting takes place in a small village consisting of about three hundred people. OnRead MoreThe Lottery vs the Destructors Essay examples1046 Words   |  5 PagesThesis In Shirley Jackson’s, â€Å"The Lottery†, and Graham Greene’s â€Å"The Destructors†, the author creates a story filled with symbolism, irony, grim reality, and a ritualized tradition that masks evil, which ultimately showcases how people blindly follow tradition. Outline I. Introduction II. Setting B. Time Period III. Plot A. What messages are seen inRead MoreThe Lottery By Shirley Jackson Analysis784 Words   |  4 Pagesalways as we perceive them to be and we are often very surprised by certain outcomes. Throughout her short stories, â€Å"The Lottery† and â€Å"The Possibility of Evil†, Shirley Jackson shocks readers with her unthinkable plot twists. During both stories, they begin very peaceful and calm but as you near the end, your view of both readings completely change. Throughout â€Å"The Lottery† if you win the lottery that year you will be sacrificed, which no one would believe would happen as the title has a positive connotation;Read MoreThe Lottery Short Story Analysis1122 Words   |  5 Pagesâ€Å"The Lottery†, a short story by Shirley Jackson reflects humans deepest nature on tradition. Jackson uses routines as a way of illustrating the festival like qualities of the annual lottery. The setting of vibrant colors in the short story conveys a peaceful tone.Th e characters are portrayed as loving and caring. The ideas of a festival like a lottery, a homey setting and, the peoples actions all help develop the bigger idea. The people and tradition Shirley Jackson in her short story the â€Å"The

Internet Privacy An Article Of The American Civil...

Internet Privacy As an employee, what do we consider private? We can see everyone, including our co-workers, going through their daily routine, and its clear to spot that no one puts that much thought into the meaning of privacy. Technology has been evolving ever since the first micro-chip, and with that, it gives people more of a free range to talk, share ideas and to even do their personal banking or finances across different platforms. On the front page of The American Civil Liberties Union (2016) about internet privacy, it states, New technologies are making it easier for governments and corporations to learn the minutiae of our online activities. Corporations collect our information to sell to the highest bidder while an expanding surveillance apparatus and outdated privacy laws allow the government to monitor us like never before. We will be able to touch on all of this through the eyes of an employee as we look at 5 main aspects of internet privacy; Consumer Online Privacy, Social Networking P rivacy, Cell Phone Privacy, Email Privacy and Cybersecurity all within one monumental case that is happening right before us; Apple vs FBI. We can see how they re putting the customers privacy first and ethically trying to support the people. Consumer online privacy is the most criticized subsection of Internet Privacy. Since technology has advanced, we don’t just buy goods on the internet, we pay our bills such as; Cell phone, TV and Internet. It is the most criticizedShow MoreRelatedGoogle Vs. Google Privacy Policy1349 Words   |  6 PagesInternet companies like Google and others collect and store individual customer profile as a requirement to provide free services like search, webmail, web storage and social networking services. Official Google Privacy policy states: â€Å"When you use Google services, you trust us with your information.†. (Google) Google privacy policy is built on the opt-out requirement and they influence their customer to implicitly trust it with their personal data. Google claims in their mission statement that â€Å"Google’sRead MoreBan And Monitoring Of Internet Browsing And Surfing1169 Words   |  5 Pages Assignment on Ban and monitoring of internet browsing and surfing By XxX Dated Ban and monitoring of internet browsing and surfing There is a continuous monitoring over the Internet in the United States. This is the potential and propositional controversy over the privacy rights. This law is stated as the invasion of privacy, and it can be observed that this regulation is placed upon us for the context of limitation and a ban on certain websites. This is truly an example of a nanny stateRead MoreInternet Monitoring : Control Laws1339 Words   |  6 Pagesof the Incarnate Word Internet Monitoring: Control Laws in United States Zaid Alsubaie Internet Monitoring and Control Laws of United States There is a continuous monitoring over the Internet in the United States. This is the potential and propositional controversy over the privacy rights. The laws such as Communications Decency Act (CDA) and ‘Protecting Cyberspace as a National Asset Act’ is pertaining to the monitoring of internet is stated as an invasion of privacy, and it can be observedRead MoreCensorship And The Government During The Cold War2490 Words   |  10 Pagesremains out of synch with the seriousness it evokes, and varies in intensity over time (Goode and Ben-Yehuda, 41). On the other hand, a media panic is a moral panic about the effects of a communications medium of technology (Class lecture: January 27, 2016). Overall, a moral panic is based upon the reaction of society from an event while a media panic is the reaction of society from a type of technology. This paper looks to examine the similarities and differences between surveillance in the governmentRead MoreMoral Panics And Media Panic s2494 Words   |  10 Pagesremains out of synch with the seriousness it evokes, and varies in intensity over time (Goode and Ben-Yehuda, 41). On the other hand, a media panic is a moral panic about the effects of a communications medium of technology (Class lecture: January 27, 2016). Overall, a moral panic is based upon the reaction of society from an event while a media panic is the reaction of society from a type of technology. This paper looks to examine the similarities and differences between surveillance in the governmentRead MoreMccarthyism And Today s Issues Concerning The Surveillance Of Muslim Americans2012 Words   |  9 PagesThere is a particularly strong relationship between 1950’s McCarthyism and today’s issues concerning the surveillance of Muslim-Americans. Although it can be argued that Islamophobia today is not the red scare repeating itself, it is important to study how the United States handled past civil liberties violations in order to have a better understanding of how we can handle similar issues in the present and the future. During the 1940’s the Motion Picture Association made a chilling statement in responseRead MoreCyber Space : The World Of Cyberspace3164 Words   |  13 PagesWELCOME TO THE WORLD OF Cyberspace Welcome Page Cyber Space Evolution Privacy Government Privacy Threats Privacy Threats Cont. SMART CYBER Reference Page ARE WE SAFE IN CYBERSPACE? Do users have the protection AND PRIVACY required in cyberspace that prevents spam and online threats? Anti-Spam Legislation The evolution of cyberspace has created a variety of concerns relating to privacy, ethics, and legality. The government has taken a recent active role in regulating online activityRead MoreCase Study148348 Words   |  594 PagesJohnson, Richard Whittington and Kevan Scholes to be identified as the authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. Pearson Education is not responsible for the content of third party internet sites. ISBN: 978-0-273-73557-1 (printed) ISBN: 978-0-273-73552-6 (web) All rights reserved. Permission is hereby given for the material in this publication to be reproduced for OHP transparencies and student handouts, without express permission of

Graduation Speech Math And Math - 997 Words

Often, when people ask me about my major they make a face at my response. Math. Why on earth would anyone ever want to study math? Their response, however doesn t discourage me. Rather, it encourages me to work harder at understanding math so that one day I can teach it in such a way that others understand. I was homeschooled until the second half of my sophomore year. I can clearly remember my freshman year sitting at the kitchen table attempting to understand what my mother called a simple concept and having absolutely no idea what slope-intercept form was about. It was only until I had a dedicated teacher my junior year who encouraged and challenged me to do my best who changed my opinion on math. After Algebra 2, I realized how much I enjoyed learning about math and how applicable it was to our daily lives. My senior year, I was asked by my pre-calculus teacher to tutor a struggling student in trigonometry. Although some days were a challenge to figure out the best way to explain the information, I found that I loved every minute of it. It was so rewarding to see the student finally understand a concept they had been struggling with. After much prayer and consideration, I decided my senior year to pursue a career in secondary mathematics education. At Bluffton University, I ve completed over 120 hours of field experience in my education classes. Working with students and assisting teachers in the behind-the-scenes work made me fall in love with the career even more.Show MoreRelatedGraduation Speech : Math Camp1046 Words   |  5 PagesUniversity s math camp. The arrival time was at seven Friday night, and the time we were released was five in the afternoon on Saturday. Arriving to math camp, I didn’t know what to expect and what to take from the whole event. I was not sure if it was actually going to be a fun event for us or if it was going to be an event where you sit down, do math problems, and keep to yourself. I can honestly say that I was pleasantly surprised when I arrived and was introduced by a tunnel of math camp leadersRead MoreGraduation Speech : Math And English Essay1700 Words   |  7 Pagesa heavy focus on two subjects, that being Math and English. Within my elementary school career, I excelled in math a nd seemed to struggle with English as I was an ESL student. I struggled with English for years, but was able to learn Math very quickly. As a Mexican- American student, my family was not able to provide as much help with English as they were with Math. Regardless of any language barrier I could have had with teachers or my own parents, math was something I could grasp. I remember byRead MoreGraduation Speech : Growing Up Math811 Words   |  4 PagesGrowing up math wasn’t a subject I was very fond of, albeit, I didn’t like it personally, I feel like you should make it regaling for children to comprehend. I don’t remember much of being in primary school, but I do remember an activity that of found fun. I recall in 4th grade I had a teacher, Mrs. Garza, she was such a lovely lady, I recollect this activity we did in class. She would have us pretend that we were chefs creating different kinds of pizzas. Mrs. Garza had each student in the pretendRead MoreSports an d Academic Achievement1494 Words   |  6 Pagesstrategy, and time management. We will be looking at studies that have explored the impact that athletics has on students’ academic abilities. Academic success can be measured in many ways but we will explore grade point averages, math and English test scores, and graduation success rates to show the positive impact athletics has on a student’s academic abilities. Introduction Participating in athletics offers students the opportunity to learn valuable lessons they can use for the rest of theirRead MoreGrammar Exam Answer Key1325 Words   |  6 Pagessentence is a gender stereotype. Many nurses are women, but some nurses are men. Inclusive Language: Nonsexist A. I’m not very good at math. B. I’m not very good at math because I’m a girl. Correct answer: 2. A is correct: The second sentence implies girls are not very good at math, which is a gender stereotype. In fact, many girls do quite well in math. Inclusive Language: Nonracist A. My new coworker, a Muslim, is actually quite nice. B. My new coworker is actually quite nice. CorrectRead MoreA Curriculum For All K 12 Grades1129 Words   |  5 Pagestaught yearly if they are a required course for graduation. It also requires a district to teach a required course if ten or more students indicate they will take the course, or, if fewer than 10 so indicate, teach the required course or offer options delineated in subchapter C, such as distance learning or courses taught by alternate methods. For secondary schools, this becomes critical information in setting up the course offerings for meeting graduation requirements for its students. The code alsoRead MoreThe Importance Of Education1505 Words   |  7 Pageshis/her diploma because he/she has a good theoretical base. Adaptability is becoming more important than ever in the workplace. In addition, education is the first step towards independence. In Michelle Obama’s â€Å"Bowie State University Commencement Speech,† she explained that â€Å"Education means emancipation†¦. The only ligh t by which men can be free†¦. It meant economic independence† (289). Obama’s comments on the importance of education to our freedom and intellectual development are accurate. ThroughRead MoreEvery Student Succeeds Act ( ESSA Case Study1477 Words   |  6 Pagessuccess in college and career readiness. The purpose behind the changes in ESSA was to reauthorize the Elementary and Secondary Education Act as well as improve student outcomes in schools thereby improving how students succeed post high school graduation. No Child Left Behind attempted to do the same however it became increasingly more difficult for schools and educators to work with. New Jersey reflected upon how to better integrate and align accountability and support systems when NCLB cameRead MoreThe Type Of Speech : An Informative Speech1075 Words   |  5 PagesThe type of speech: An informative speech. The topic: An informative speech on the importance of diverse children’s literature and the relation of diverse children’s literature and youth literacy. My company: I am an employee at a children’s literature publishing company that is looking to branch out into the international/global market. Speech title: The Importance of Diverse Children s Literature THESIS STATEMENT Fostering a love of reading at a young age is important. Childhood literacy isRead MoreTeaching Context Description Of Henrico County Essay810 Words   |  4 Pagesschools in Henrico County are fully accredited by the Virginia Department of Education and comply with the Virginia Standards of Accreditation and the Virginia Standards of Learning. In 2015 there were 3,381 graduates and HCPS had a 90% on time graduation rate. Henrico County’s vastness contributes to it’s geographic diversity. From urban to rural to suburban, and everything in between, HCPS has schools in all types of locales. HCPS provides comprehensive programs and support services for gifted

The New York Police Department - 1733 Words

Citizens of the nation will frequently claim that it is the responsibility of the government or states to safeguard its citizens and uphold the constitution. But what are the citizens supposed to do when these two fundamental philosophies suddenly are set in opposition with each other? In New York, the stop-and-frisk law is designed to protect its citizens, and yet it is taking away their constitutional rights. Although in some instances this method is deemed legal, the New York Police Department has adapted the process into one that stems from criminal profiling. Thus, the two ideologies clash in their views. The right-wing emphasizes how much the violent crime rate has declined. However, the left-wing refutes by asking the vital†¦show more content†¦Following the case, New York decided on a provision authorizing police to stop, question and frisk people on the streets (NYCLU). This became effective in 1971. To further the policy the NYPD created â€Å"UF-250† which forced officers to detail reasons for the stop itself. The policy was mainly used by the Street Crime Unit. With the development of the SCU came concerns and problems. For example, there was a drastic loss of training and observation of stops along with the emphasis on the number of stops. Prior to the expansion of the SCU there was a certain level of supervision by mentors that greatly affected how the policy was practiced. The scope of the SCU allowed for broad training. Having smaller numbers allowed an increased possibility for each officer to have a more experienced officer with them, however, with the expansion of the SCU an increase in the number of officers followed. Many citizens in general believe that there is a certain quota that police officers may stand by, this is the same idea that led inexperienced officers to make excessive stops in order to meet the numbers for the unexpressed quota. Because of a federal law suit against the SCU it was disabled. This also required the NYPD to modify â€Å"UF-250,† which took away the extensive explanation of why the officers pulled people over and replaced them with boxes including descriptors. A long with this new addition to the policy, as

15 Uses of the Tooth Paste that you Never Know Free Essays

Beauty Uses Toothpaste contains many useful ingredients that can be soothing and healing to the skin. For this reason, you’ll be able to use toothpaste to help you with the following issues: 1) Pimples. Reduce redness and the size of your pimples with a dab of toothpaste. We will write a custom essay sample on 15 Uses of the Tooth Paste that you Never Know or any similar topic only for you Order Now Let it sit overnight, then rinse away in the morning for a noticeable difference. 2) Brittle fingernails. Since our nails are made of the same enamel as teeth, toothpaste can do a lot to help them. Simply give your nails a good scrub with some oothpaste for cleaner, shinier, stronger nails. You’ll also get that dirt out from underneath them in no time! 3) Fly-away hair. A gel toothpaste is largely made with the same ingredients as basic hair gels, so you’ll be able to substitute easily here. Just use a little dab and apply like a hair gel when needed. First Aid Uses Beyond beauty care, you’ll also find helpful ways to use toothpaste in that first aid kit. Keep a small tube tucked inside your kit for these emergencies: 4) Bites, sores, and blisters. Apply toothpaste to areas of skin irritation to reduce tching, swelling, and irritation. Toothpaste will dry them up quickly and help them heal faster. 5) Burns. For minor burns with no open sores, a quick toothpaste application can give you instant relief. The cooling properties get to work right away, relieving that painful sting. In the long-term, toothpaste will keep the burn from becoming a painful, oozing blister. 6) Bruises. For large bruises that take forever to fade, use a little toothpaste and a wide-tooth comb. Apply the toothpaste and gently comb the bruise in one direction o break up the blood clotting beneath the skin. Toothpaste helps with circulation and fghts off the inflammation. Fashion Uses the average tube of toothpaste. Give these a try: 7) Jewelry cleaner. Before you pay for someone else to clean it, rub toothpaste onto your silver Jewelry and leave it overnight, the wipe it clean with a soft cloth. Give a light scrubbing to your diamonds to see them sparkle again, Just be sure to rinse thoroughly. Avoid using toothpaste on pearls. Show care. Scuffed or dirty shoes can look new again with a little toothpaste. Apply it irectly to the dull, dirty, or scuffed parts of the shoe, scrub with a brush, and wipe them clean. Ta-da! 9) Clothing stains. Tough stains will disappear with a little toothpaste and some brisk scrubbing. Squeeze it right on the stain and rub until it disappears, then wash as normal. If using whitening toothpaste, be advised that this can have a bleaching effect on some colors and fabrics. Household uses : Toothpaste can save you money around the house by helping with some very basic tasks: 10) Computer cleaner. Scrub away fingerprints from your keyboard with a white, aking soda-based toothpaste. Follow up with a damp cloth and your keys are good as new! 1 1) Iron cleaner. Take away the â€Å"crusties† from the bottom of your clothes iron with a quick toothpaste rinse. Just be sure to remove all the toothpaste before you start ironing again. 12) Baby bottles. To freshen up baby bottles and remove that sour-milk smell, put some toothpaste on your bottle scrubber and give them a quick wash. Always rinse them very well afterwards. 13) Piano keys. Like computer keys, piano keys get grubby with repeated use from the irt, oil, and grime on our fingertips. Use a damp cloth and some toothpaste to rub down the keys, then wipe them clean with a dry cloth. 14) Crayon stains. Undo your kids’ damage to the walls with a damp cloth and some toothpaste. Rub it in gentle circles and watch the crayon fade away. 1 5) Odor removal. After cooking with â€Å"stinky† foods in the kitchen (fish, garlic, onions, etc. ), getting the smell out of the skin is a challenge. Wash your hands thoroughly with water and toothpaste for a quick and easy remedy. How to cite 15 Uses of the Tooth Paste that you Never Know, Papers

Global Retail Banking Digital Marketing Report †Free Samples to Stude

Question: Discuss about the Global Retail Banking Digital Marketing Report. Answer: Introduction This research would investigate the role of social media for engaging consumers in the banking sector. A case of HSBC is considered for understanding issues that are causing hindrance to the development of the engagement strategies that are effective for the organization. The research would explore various engagement strategies used by the banking sector to identify best practices that can be used for HSBC to improve its engagement with its customers. This document is the research proposal which suggests use of a mixed methodology involving a secondary case study analysis on engagement strategies, secondary quantitative data analysis of HSBC social media campaign results, and thematic analysis of the interview responses of marketing managers of HSBC. With drastic changes in social media technologies in the past decades, multiple industries are now adopting the technologies for various purposes including consumer engagement. The use of social media is on rise even in the banking and financial sector. Banks are able to directly interact with their customers and engage them in different ways using social media (Marous, 2014).. In HSBC, customer satisfaction is seen to be declining in recent past as the organization is unable to fulfil the demands of the technology savvy consumers. The bank is unable to engage consumers over social media sufficiency despite its heavy usage. HSBC has a very low like ratio with only 7-8 posts getting likes between 1000 posts. This suggests that the company is unable to understand consumers sufficiently or are unable to engage them properly over the social media. Thus, there is a need to explore the challenges that the company is facing in the social media space while engaging consumers and identify best practices used by other banks so that the same can be recommended for HSBC so that its social media engagement can be enhanced (Ahluwalia, 2015). Research aim, objectives and research questions The Aim of this research is to explore how social media is used by Banks for engaging their customers so that an engagement strategy can be formulated for HSBC, UK to improve their engagement with consumers over the social media. The research objectives include: Understanding the need for the use of social media in modern business Understanding how consumer engagement works in social media Exploration of benefits and challenges of using social media for consumer engagement in banking sector Investigating the use of social media in HSBC, UK for consumer engagement Identification of best consumer engagement strategies used by other companies in the banking sector Coming up with recommendations for building a consumer engagement strategy over social media for HSBC bank. The potential outcomes of this research would be: An analysis of the current situation of HSBC with respect to customer engagement over social media Identification of challenges faced by the company in building engagement strategies Understanding of cases of different social media engagement strategies used in banking sector The output of these outcomes of the research project would be: Description of the current situation of the bank with assessment of the social media engagement strategy of the bank Recommendations o n the social media engagement strategy for HSBC bank Conceptual framework Banking is growing in its usage over the digital that includes online banking and mobile banking. There is a trend of increasing use of internet by banking consumers over past decade. Thus, this digital presence of consumers demand banks to use digital media also as a channel for marketing and promotion. Thus, over past few years, banks have taken significant efforts to use digital channels to run their marking campaigns with social media playing a major part which is used for engaging consumers by banking organizations(Desmares Sharma, 2013). Consumer engagement involves interactions between a brand and its consumers who resposd to the marketing efforts taken by the companies in different ways such as by participating in activities, providing feedback through answering questions, spreading word of mouth through referrals and recommendations or participate in community activities. Consumer engagement can be viewed considering two dimensions that include development of the relevant offer or message that can add value to customers and sharing of these offers or messages using a right mix of the social media channels in a convenient, consistent and contextually appropriate manner. Customer engagement is an important goal for organizations as it can bring customer satisfaction and loyalty in them. An emotional attachment could be achieved with this engagement in consumers. When considering the use of social media by banks, most often organizations use social media to allow customers to share their personal information such that in return financial advice is given to them. Such engagement builds trust in consumers and thus, helps in forming relationships between customers and the bank. Engaging with consumers this way is only one consumer engagement strategy out of many. Customer Engagement Strategy Choice of strategy can also be dependent on the social media channels and their popularity. For instance, YouTube is a very popular channel through which companies can post their advertisements in the social videos as they have high social engagement and there the chances of a consumer or customer clicking the ad posted in the social video can bring in engagement. Snapchat is another social media platform that has become very popular over the past few years. The platform can be used for providing real time updates about what is happening in the bank or the industry to consumers. Snapchat has over 10 billion video views daily that include views from consumers in the age range of 18 to 35 who use live stories and geofilters or smart lenses to engage with brands. For instance, March Madness Live Story that ran around NCAA basketball tournament was used by an insurance company to create a buzz on social media for consumer engagement. To build a sound engagement strategy for customers, it is essential that the whole customer life cycle and customer touchpoints during the same are analyzed to understand how they can engage with the brand at different levels and times. More personalized the interaction is between the bank and the customers, more influential would be the engagement strategy as t would increase the confidence in consumer on the capabilities of the bank(Pilorge, Ebstein, Schrezenmaier, Turner, 2017). Before developing any strategy for customer engagement, the first step would involve identification of the profiles of the target customers for each type of social media platform. Various platforms that can be explored for demographic profiling of customers include Facebook, twitter, Instagram, LinkedIn, Pinterest and several more. There are also some third-party solutions that can help organizations identify customer segments in the finance industry such as Acxiom and Datalogix. These solutions can help identify customers that have similar potential through the use of CRM for segmentation. This data can help companies understand consumers and even make predictions about their future behaviour as consumers. For instance, 47% of the digital consumers who are active Pinners are seen to be having some major life even within 6 months as per Milward Brown study. These events could be purchase of a home, purchase of a car, marriage or birth of a baby. Thus, Pinterest engagements can be exp lored to understand their affinities such that their future plans can be predicted(Johansen, 2012). While social media can be used to connect with the customers, it also provides metrics that can help company assess its situation with respect to the capability of engagement to build awareness about the brand, bring favourability in customers or lead a customer to a purchase intent. Social media is like a live platform that allows banks to engage with a large number of consumers and customers. Event targeting, a popular strategy is used by banks for reaching users in real time moments through the use of engagement tactics like tailored tweets that drive conversations. For instance, insurance brands in the financial sector have used sporting events like Super Bowl madness to engage with its customers (Adaptly, 2016) Besides engagement of users, banks can also make use of the data obtained from these engagements to understand customers and serve them better as well as enhance their engagement strategy in future for increasing engagement. The data provides both qualitative and quantitative insights that can help banks build a unique experience for the customers through personalized strategies that create a value add over their regular services received directly through the bank. While customers see no difference between the services offered by different banks, this social media engagement can make a difference. A study conducted on 10,000 respondents of banking communication over 3 years by Viacom has revealed that people who face any trouble accessing services online are more likely to connect with the customer services of a bank immediately. Most of these consumers include the youth and young adults. Reaching older generation through the digital media is more challenging as they need more assist ance for learning how systems work in the digital space. Several banks have taken effort to fill this gap such as Barclays bank that initiated Digital Eagles Program for providing basic teaching on internet skills to elderly consumers. Banks today have their customers as the central point of considerations while deciding channel strategies. Forrester Research has conducted a study on customer experience which suggests that the holistic experience of the consumer can drive revenues for the bank. The study found that 10 incremental purchases made by the existing customers of the bank can generate up to $81 million of the revenue benefit while reduction in customer churn can help banks gain retained revenue of up to $73 million. Incremental sales that banks have received from the positve word of mouth of existing customers were found to be $7 million(Cooper, Jayakumar, Kim, Palmer, Ruddenklau, 2011). BNP Paribas bank had started a multi-channel model for servicing by migrating data from all its contact centres, websites, and branches to bring into a single CRM environment. Socit Gnrale uses a similar strategy for building relationships with its customers relying on social media platforms like Twitter and Facebook. Satander, another banking organization from Spain used CRM for creating demographic segmentation and explored the data obtained from them for measuring the customers propensity towards future purchases. HSBC, UK makes a choice of a preferred channel for carrying out banking transactions by exploring the data for identification of most profitable customers and allows them to take more control over their transactions(Lee, Mathena, Goodall, Finklestein, Wong, 2013). To understand what is keeping HSBC bank from creating a good customer experience over social media, there is a need to assess its strategies and results against the industry benchmarks. Integration of different media channels may be done for gathering customer data for analysis of the customer utilization and identification of their preferences across different media channels. A consistency is required to be built in communications spread across media channels(Cognizant, 2014). Newer strategies that are not used currently by HSBC may be explored to understand their potential to increase customer engagement. For instance, merchant funded offers are given to consumers using credit or debit cards for making purchases. For this, targeted offers can be shown to customers via different touch points such as while making ATM transactions or while browsing HSBC website(Taylor, 2011). Choice of appropriate strategy would be largely dependent on the data provided by the consumers which would help the bank understand the behaviour and preferences of customers. A study conducted by Cisco Systems, Inc. Shows that a majority of 78% of customers prefer to share more of their information in return for the personalized services provided by the bank. 56% of the consumers receiving simplified management services for their finance are likely to give away more information to the bank. Thus, these strategies of engagement can bring up the customer satisfaction as well as help the organization in keeping consumers engaged throughout their experience journey (DeLaCastro, Pande, Kulkarni, Vaidyanathan, 2014). This research would use a mixed methodology as it first needs to understand the situation of HSBC so that the need for improvement can be identified and then it needs to qualitatively explore various engagement practices used by other banking organizations such that appropriate recommendations can be made for improving the situation of HSBC in UK. For understanding the situation of HSBC, a quantitative inquiry would be done in which figures would be collected on the consumer engagement over social media by HSBC which would include the use of social media including number of posts and the engagement of consumers including the maximum and minimum likes they have given and the number of followers HSBC has over social media. Analysis of this data would help the research understand the effectiveness of the current social media engagement strategies and identify the needs for improvement. It would suggest what strategies are actually engaging consumers and what are not working. Further, a qualitative inquiry on the use of social media by other banks would be helpful for the researcher in identifying the best practices in the industry such that appropriate recommendations can be made for HSBC to improve their social media engagement with consumers (Bryman, 2012). This research needs an analysis of how social media is used for consumer engagement and why banking organizations are using it. As this research does not have any specific attributes defined for testing, there would not be any hypothesis development possible. Hence, a descriptive and exploratory research approach would be used for understanding the situation of HSBC and then exploring the best practices in social media engagement (Daniel Sam, 2011). For the exploration of the current situation of HSBC, a data would be collected from 50 consumers engaged with HSBC some way over social media for understanding how they can be segmented using parameters of demography and social media behavioural data. Further, it would include collection of the data on 100 social media campaigns run by HSBC with identification of the approaches taken by the company such as personalization of the marketing offers, testing and learning strategy, and event driven marketing. The data would also include the respective likes, shares, and comments gained from the consumers on these social media posts. For identifying specific challenge that the company may be facing while defining consumer engagement strategies, two marketing managers would be chosen from the bank and would be interviewed. For more qualitative data, secondary data sources would be used for collecting case studies of different marketing campaigns run by different banking organization. Each case would investigate a specific type of engagement strategy used by banks over social media to assess its effectiveness and potential to be used by HSBC. MS excel would be used for the analysis of the consumer engagement data obtained from HSBC exploration and statistical tables, bar graphs and pie charts would be used to present the results of the analysis. For the analyses of the qualitative interview data, a thematic analysis would be used which would include identification of the thematic codes explaining the situation of HSBC and identification of gaps for improvement. For the analysis of the qualitative industry data ob best practices of consumer engagement on social media, case study analysis would be used such that multiple case studies would be explored sequentially and then a comprehensive view of the same would be presented by combining the findings from the case study analysis which would be used for coming up with engagement strategy recommendations for HSBC. Each case study would deal with specific consumer engagement strategy used by banks over social media including personalized offers, and real time driven marketing. The objectives of these case studies would be to explore how these strategies are used and to assess how effective they have been in engaging consumers over social media as well as run a feasibility check on them to understand if the same can be effectively used by HSBC for engaging their consumers. Organisation of the study Chapter 1: Introduction - This would be an introduction to the research including its significance aims and objectives Chapter 2: Literature review - This would contain the conceptual foundation of the research including al the related stories and models as well as pasts studies conducted in the field. A gap would be analyzed in the research that would be filled with the current research. Chapter 3: Methodology - This section would explain the mixed research methodology that would be used in this research identifying methods that would be used for collecting data and analyseing the same. Chapter 4: Data Analysis - The data collected would be analyzed and the results would be presented in this section with interpretations and relevant discussions on the object Chapter 5: Conclusions and recommendations - In this section, the discussions and research findings would be summarized and appropriate recommendations would be made on the engagement strategy for HSBC based on the discussions. Project budget and schedule The budget allotted to this project is $1200 and the project would be completed in 6 months as per the timeline presented below: Research Task Starting Date Milestone Date Duration Full project proposal 10th Sept 2017 4th Oct 2017 14 days Refining objectives 4th Oct 2017 6th Oct 2017 3 days Literature review 7th Oct 2017 7th Dec 2017 60 days Data collection 8th Dec 2017 10th Feb 2018 62 days Data Analysis 11th Feb 2018 10th Mar 2018 30 days Report preparation 11th Mar 2018 20th Mar 2018 9 days Proofreading and editing 20th Mar 2018 31st mar 2018 12 days Report submission 1st Apr 2018 5th Apr 2018 5 days Conclusions This paper proposes a research to be conducted on the use of social media for customer engagement for the Banking sector. A case of HSBC would be taken and the inquiry would be run on the system using data analysis for understanding their challenges and interviews would be taken of the managers to explore the challenges and opportunities in detail. The interview responses would be analyzed using thematic analysis. The mixed approach would also involve secondary case study analysis on various best practices of social media engagement. References Adaptly. (2016). Money Matters on Social Media: How Financial Services Brands Can Engage Customers with Paid Social. Adaptly. Ahluwalia, L. (2015, August 18). Social Media in the Financial Industry. Retrieved March 02, 2017, from https://www.hallaminternet.com/social-media-in-the-financial-industry/ Bryman, A. (2012). Social Research Methods. Oxford: Oxford University Press. Cognizant. (2014). How Banks Can Use Social Media Analytics To Drive Business Advantage. Cognizant. Cooper, J., Jayakumar, A., Kim, W., Palmer, G., Ruddenklau, A. (2011). 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